You do if you have a well done website. A good website is like having a full time staff that offers great customer service.
The site is your staff, and the layout and content are your customer service.
A good site should answer all of the potential customer’s questions – The who, what, where, why, when & how of it all.
The Home Page tells us the Who, What & Why.
The Product/Services page tells us the What and the Why and the benefits of both.
The Shipping or Ordering Page tells us How.
The FAQ page also tells us How.
The About Me page should tell us the Who.
The Contact page tells Where and Who.
The Press page also tells us Who.
And an Events page tells us the When.
TIP: Your website must work for you 24 hours a day.
Your website should be working for you day and night…. Like the best around the clock staff you have ever had.
When it comes to websites, follow Tim Gunn’s (Project Runway) advice…”Make It Work!”
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