Impressions - Not the First Kind

There are many key points to keep in mind when creating or executing a marketing campaign.

The one point I would like you to think about today is 'Frequency'.

In today’s economy, many businesses are decreasing their budgets, marketing budgets included.

Please keep in mind though, that good marketing is based on frequency or impressions.

The more times a consumer sees your ad, the more likely they are to be aware of and feel connected to your product or services. This connection and awareness leads to sales. The more ad views - the stronger the impact.

TIP: Get the Impressions.

Creating a marketing campaign that gives you very few impressions, or worse yet, spends your marketing dollars on one event or campaign, is not effective.

The quick & dirty of it……Don’t ‘blow your wad’ on one event or a campaign that has a small window for success.

Set yourself business up for success not failure.

So if you need to be frugal, be strategic with your budget.

Figure out how you can get the most impressions for fewer dollars.