Let’s start with FREE

Let me start by saying, for those of you who having been visiting the Free Marketing Tips Page at the Brand Boutique website and receiving the Brand Boutique newsletter, welcome to the Free Marketing Tips Blog!

In order to give you more frequent marketing tips and to better answer your questions, I have decided to blog about free marketing tips, instead of posting it on the Brand Boutique site.

So here we go……

Let’s start with Free…a word that always works for me.

“Free” is highly sought after in business, especially when it comes to free marketing, advertising or public relations.

TIP: Become an Expert

One way to get free exposure is to become an expert and write articles for magazines and newspapers.

Perhaps you cannot afford the full page ad in the magazine, but you can afford to write an article that will appear right next to that ad, in that very same magazine.

Writing articles that showcase your expertise in your industry adds credibility to you, your company and your products or services. People come to know you as a pro and will actively seek out your ‘superior’ products or services.

Writing articles is also great for the ‘pass along’ factor – people will pass on an interesting and informative article to their friends and associates.

And, for those articles that appear online, including a link to your website is great way to drive traffic to your site.

So get started today…start writing…I’ll have more for you tomorrow.