www.ThumpQuackMoo.com is the latest website project from The Brand Boutique, and the perfect example of a well done website.
Here are 10 reasons why this is a great website:
1. The Navigation bar is visible on each page without scrolling.
2. A picture of the Thump Quack Moo book is highlighted and visible on every page (top right).
3. The “Join the Mailing List” icon is visible on every page (below navigation bar).
4. The theme & and style of the website match the theme & style of the book itself and all brand identity (letterhead/business cards/notes).
5. The site links to other high traffic sites.
6. Google Analytics is installed.
7. Meta tags relating to Thump Quack Moo, Doreen Cronin and all of her books are utilized on the site.
8. A “Tour Dates “Page was created to drive traffic - to create repeat/multiple visits.
9. A “Notes from the Author” (blog style) Page was created to drive traffic - to create repeat/multiple visits.
10. We used graphics directly from the book, which offers the visitor a sneak peek of the book (prior to purchasing).
Check it out for yourself!
Monday, October 27, 2008
Wednesday, October 15, 2008
Google Analytics
Use Google Analytics.
Simply go to http://www.google.com/analytics.
Google Analytics offers great features to help you max out the marketing potential of your website.
You’ll learn what’s working - what’s bringing visitors to your site, how visitors found your site, what web pages they are looking at and how long they are viewing those pages. You'll also learn what parts of your site are not working so well, or (Eeee-gaddd!) not at all.
Check it out.
Simply go to http://www.google.com/analytics.
Google Analytics offers great features to help you max out the marketing potential of your website.
You’ll learn what’s working - what’s bringing visitors to your site, how visitors found your site, what web pages they are looking at and how long they are viewing those pages. You'll also learn what parts of your site are not working so well, or (Eeee-gaddd!) not at all.
Check it out.
Monday, October 13, 2008
Brand Identity - Get it right the first time.
Take your time. Get it right.
When it comes to Brand Identity, take your time, get it right.
Better to delay things a bit and develop the right brand identity for your company, than to put one together that does not truly represent your brand, and then have to re-do it.
TIP: Do it Once, Don’t Re-Do.
Re-do’s make for confused or unengaged customers, and those customers will move on to the next company whose brand they understand and connect to.
Your brand identity is every bit as important as the product or service you sell.
Do it once, and get it right.
Upcoming Brand Boutique Events:
October 23rd – Macy’s Passport Fashion Cinema Events (Nationwide)
October 29th – Girls Inc, Westchester – Eileen Fisher Fundraising Event
When it comes to Brand Identity, take your time, get it right.
Better to delay things a bit and develop the right brand identity for your company, than to put one together that does not truly represent your brand, and then have to re-do it.
TIP: Do it Once, Don’t Re-Do.
Re-do’s make for confused or unengaged customers, and those customers will move on to the next company whose brand they understand and connect to.
Your brand identity is every bit as important as the product or service you sell.
Do it once, and get it right.
Upcoming Brand Boutique Events:
October 23rd – Macy’s Passport Fashion Cinema Events (Nationwide)
October 29th – Girls Inc, Westchester – Eileen Fisher Fundraising Event
Thursday, October 9, 2008
Impressions - Not the First Kind
There are many key points to keep in mind when creating or executing a marketing campaign.
The one point I would like you to think about today is 'Frequency'.
In today’s economy, many businesses are decreasing their budgets, marketing budgets included.
Please keep in mind though, that good marketing is based on frequency or impressions.
The more times a consumer sees your ad, the more likely they are to be aware of and feel connected to your product or services. This connection and awareness leads to sales. The more ad views - the stronger the impact.
TIP: Get the Impressions.
Creating a marketing campaign that gives you very few impressions, or worse yet, spends your marketing dollars on one event or campaign, is not effective.
The quick & dirty of it……Don’t ‘blow your wad’ on one event or a campaign that has a small window for success.
Set yourself business up for success not failure.
So if you need to be frugal, be strategic with your budget.
Figure out how you can get the most impressions for fewer dollars.
The one point I would like you to think about today is 'Frequency'.
In today’s economy, many businesses are decreasing their budgets, marketing budgets included.
Please keep in mind though, that good marketing is based on frequency or impressions.
The more times a consumer sees your ad, the more likely they are to be aware of and feel connected to your product or services. This connection and awareness leads to sales. The more ad views - the stronger the impact.
TIP: Get the Impressions.
Creating a marketing campaign that gives you very few impressions, or worse yet, spends your marketing dollars on one event or campaign, is not effective.
The quick & dirty of it……Don’t ‘blow your wad’ on one event or a campaign that has a small window for success.
Set yourself business up for success not failure.
So if you need to be frugal, be strategic with your budget.
Figure out how you can get the most impressions for fewer dollars.
Wednesday, October 8, 2008
Do you have a full time staff?
You do if you have a well done website. A good website is like having a full time staff that offers great customer service.
The site is your staff, and the layout and content are your customer service.
A good site should answer all of the potential customer’s questions – The who, what, where, why, when & how of it all.
The Home Page tells us the Who, What & Why.
The Product/Services page tells us the What and the Why and the benefits of both.
The Shipping or Ordering Page tells us How.
The FAQ page also tells us How.
The About Me page should tell us the Who.
The Contact page tells Where and Who.
The Press page also tells us Who.
And an Events page tells us the When.
TIP: Your website must work for you 24 hours a day.
Your website should be working for you day and night…. Like the best around the clock staff you have ever had.
When it comes to websites, follow Tim Gunn’s (Project Runway) advice…”Make It Work!”
The site is your staff, and the layout and content are your customer service.
A good site should answer all of the potential customer’s questions – The who, what, where, why, when & how of it all.
The Home Page tells us the Who, What & Why.
The Product/Services page tells us the What and the Why and the benefits of both.
The Shipping or Ordering Page tells us How.
The FAQ page also tells us How.
The About Me page should tell us the Who.
The Contact page tells Where and Who.
The Press page also tells us Who.
And an Events page tells us the When.
TIP: Your website must work for you 24 hours a day.
Your website should be working for you day and night…. Like the best around the clock staff you have ever had.
When it comes to websites, follow Tim Gunn’s (Project Runway) advice…”Make It Work!”
Tuesday, October 7, 2008
Let’s start with FREE
Let me start by saying, for those of you who having been visiting the Free Marketing Tips Page at the Brand Boutique website and receiving the Brand Boutique newsletter, welcome to the Free Marketing Tips Blog!
In order to give you more frequent marketing tips and to better answer your questions, I have decided to blog about free marketing tips, instead of posting it on the Brand Boutique site.
So here we go……
Let’s start with Free…a word that always works for me.
“Free” is highly sought after in business, especially when it comes to free marketing, advertising or public relations.
TIP: Become an Expert
One way to get free exposure is to become an expert and write articles for magazines and newspapers.
Perhaps you cannot afford the full page ad in the magazine, but you can afford to write an article that will appear right next to that ad, in that very same magazine.
Writing articles that showcase your expertise in your industry adds credibility to you, your company and your products or services. People come to know you as a pro and will actively seek out your ‘superior’ products or services.
Writing articles is also great for the ‘pass along’ factor – people will pass on an interesting and informative article to their friends and associates.
And, for those articles that appear online, including a link to your website is great way to drive traffic to your site.
So get started today…start writing…I’ll have more for you tomorrow.
In order to give you more frequent marketing tips and to better answer your questions, I have decided to blog about free marketing tips, instead of posting it on the Brand Boutique site.
So here we go……
Let’s start with Free…a word that always works for me.
“Free” is highly sought after in business, especially when it comes to free marketing, advertising or public relations.
TIP: Become an Expert
One way to get free exposure is to become an expert and write articles for magazines and newspapers.
Perhaps you cannot afford the full page ad in the magazine, but you can afford to write an article that will appear right next to that ad, in that very same magazine.
Writing articles that showcase your expertise in your industry adds credibility to you, your company and your products or services. People come to know you as a pro and will actively seek out your ‘superior’ products or services.
Writing articles is also great for the ‘pass along’ factor – people will pass on an interesting and informative article to their friends and associates.
And, for those articles that appear online, including a link to your website is great way to drive traffic to your site.
So get started today…start writing…I’ll have more for you tomorrow.
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