The stock market is this, the banks are that...yeah yeah, I get it…the economy…it ain’t good. We all get it, these are challenging times. I have heard enough of the gloom & doom. I want to focus on the positive, and believe it or not, there is good in this economy.
Challenging times force all us to get resourceful, to discover new markets, to create new strategies. This economy has forced many to try new approaches and to cut the fat, and these are great things.
For example, trimming the fat on a website can lead to very effective marketing.
When it comes to websites, get to the point. There is no need to have 5 or 6 pages of miscellaneous or random information. Yes, some of that information is entertaining or educational but you have 3 seconds to get that visitor’s attention.
1…. 2…. 3…. That’s it, it’s that quick.
Three seconds and the viewer will decide to stay or to go to another website. If you only have 3 seconds, you had better make it count.
Trim the fat and get right to the point.
What is the call to action?
Do you want the customer to call or email? Then your phone number & email address are the first things the customer should see on every page of your site.
Do you want the customer to purchase your product/service? Then the benefits of your product/service are the first things the customer should see, as well as the options for payment, on every page.
Think with the end in mind – What do you want the customer to do? – And get to that point.
PS – Both my website & blog have a new look. I would love to hear what you think. Let me know….
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