You know the type, you meet someone for the first time at a meeting or a party, and that person is just talking and talking, they are talking at you, they are not having a conversation with you. (In fact, you are sure if you walked away, that person wouldn’t even notice your absence for at least 60 seconds.)
Marketing is like a conversation, and you don’t want to speak at your audience – You want to have a conversation with them. You must know your audience and interact with them. Your website, prints ads or publicity campaign should not just blurt information at the consumer. Your marketing should offer information, provide edutainment, and spill ‘insider secrets’. And it should do all of this while being engaging to boot.
Think of great marketing as a good conversation with a friend - it’s easy flowing, reciprocal and fun. Want effective marketing? Be a great conversationalist.
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