I hear alot about 're-purposing' in marketing, what does that mean exactly?

You know what the problem is with marketing - It can feel like you are reinventing the wheel every day. Well, I'm not a fan of daily reinvention....I have too many other things to do, as do you.

This is why Re-Purposing is a key work in marketing. Re-purposing means you give many uses to your marketing so you are not always starting over.

So, if you write an article, for example, that article can be published in publications and can be posted on your website.

That same article can be broken down into smaller blurbs and used on your blog, in an eblast or on Facebook. Even smaller pieces can be used on Twitter.

Write enough articles, and they can be put together in an ebook or a teleseminar.

See with re-purposing, a little can go a looong way.




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