What are the top marketing strategies for 2010?

For effective marketing in 2010, there are two strategies that are a must:

1. Email Campaigns
2. Social Media Campaigns

Marketing in 2010 is about talking directly and personally to your target audience.

For Email Campaigns, it's important to improve email performance, grow opt in lists and utilize list segmentation.

And, Social Media - Facebook, Twitter, YouTube, MySpace, etc.. - should be integrated into the email campaigns.

Social media and direct email campaigns work hand in hand, and are the way to go for 2010.

Is setting up a Facebook page enough of a social media marketing strategy?

No. Creating a Facebook page is part of your social marketing campaign (...and a good place to start), and your social marketing campaign is part of your overall marketing strategy – Facebook is one element of your overall campaign. For an effective social media campaign, I suggest setting up Facebook, Twitter, YouTube, MySpace, LinkedIn and Blog pages. Get your business out there…mingle…be social!