Successful marketing is based on frequency and consistency.
The whole point is to be memorable - when it comes time for the consumer to spend their money, you want them to spend it on your product, service or business.
But if they don't know who you are or remember who you are, no money is coming your way.
Who and what you are must play over and over again.
It's like when you hear a song on the radio. You may not like it at first, but after hearing it over and over again, you start to like it. Next thing you know, you are singing the hook when the radio isn't even on.
That's effective marketing and that's what you want.
So when it comes to running print ads, and sending out emails or newsletters - think 'over and over', think frequency and consistency.
Ads, emails and newsletter should be sent out monthly, and all year long.
